Three Keys to Success for Artists and Producers

TikToks from #RatatouilleTheMusical

The story of Ratatouille from simple TikTok video to viral sensation to actual Broadway caliber concert has been well documented at this point. Just ask the New York Times, The Ringer, Teen Vogue, and more. On January 1, 2021, the concert took Twitter by storm, trending #3 nationally and capturing an audience of over 200,000 in a 72-hour period. Since then, it has had an encore presentation on TikTok, seen an additional 150,000 times, and has raised a total of $2 million for The Actors Fund.

Yes, it’s true, Ratatouille the Musical is the most 2020 thing that could possibly…


We all have different reactions when an experience hits us. Some cry, some nod, and some like me go “OH S**T.” Rather than just make a list of what I think was “best,” it’s nice to a reflect on my year, and revisit the sensations, moments, and experiences that shaped me along the way. Of course, this year’s list looks a bit different than years past. The number of “in person” experiences has dropped with a rise of the “virtual,” from virtual reality, to sound, and interactive games. But let’s be clear, COVID-19 was an acceleraant towards our future that…


We all have different reactions when a piece of art hits us. Some cry, some nod, and some like me go “OH S***T.” Sometimes there is a precise moment in an event when you feel it and other times it’s the whole dang thing. Rather than just make a list of what I think was “best,” it’s nice to a reflect on my year, and revisit the sensations these moments and experiences that shaped me along the way. As this decade comes to a close, I’m back with this list which like last year, spans genre and form.

In no…


Everyone knows their usual reaction when a piece of art hits them. Some cry, some audibly go “mmmm”, and some get goosebumps. I get this warm almost anxious-juxtaposed feeling in my gut. This feeling can come from any form of experience so this list does as well. Sometimes there is a precise moment in an event when you feel it and other times it’s the whole dang thing. Additionally, rather than just what I think was “best,” it’s a reflection of my year, encompassing, moments and experiences that shaped me along the way. What shaped you?

In no particular order…

The Triptych of Girlhood in Dance Nation (Playwrights Horizons)

Brandon Powers

Creative Director + Choreographer creating experiences across physical and virtual space. www.brandon-powers.com; @bpowtweets; TikTok: @Brandon_powers

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